![]() ![]() Tumblr app users spent an average of almost 118 monthly minutes on the social app, ranking behind Facebook, Snapchat, Instagram, Twitter, and Reddit. Despite Tumblr being a relatively niche social network, its users used to be highly engaged until the content ban at the end of 2018 - however, as of March 2019, U.S. The website uses the followers-based system made famous by Twitter, where interested users can follow other users' blogs, whether they are friends, strangers or even celebrities.ĭue to its fast-pace communication style, multiple mediums and heavy use of sometimes specific imagery, pop-culture references and slang, Tumbler is unsurprisingly most popular among young Millennials. Another function permits communication between different accounts, although users can also chose to keep their content private. The social media function allows users to “like” and/or reblog a post. The platform supports several different types of posts, such as text posts, whether plain or accompanied by images, hyperlinks or videos, but also photo posts, quote posts, link post, chat posts, audio posts and video posts, whether uploaded from a device or imported from websites such as Vimeo or YouTube. Tumblr’s blog-like function allows account-holders to use the platform in order to create diaries of their daily lives, to post different types of information that inspires them, as well as to liveblog about events as they happen or about TV shows as they are aired. dollars, a far cry from the billion-dollar acquisition in 2013. In August 2019, Automattic (parent company of blogging platform WordPress) purchased Tumblr for less than 3 million U.S. This decision has been Tumblr's undoing, as visitor numbers and community engagement dropped amongst public backlash. As of the same period, the website had almost 376 million unique visitors worldwide - a stark decline since December 2018, when the company decided to ban adult content on its platform. As of July 2019, the platform had surpassed 472 million registered accounts. in June 2013 for the sum of 1.1 billion U.S. Due to the company’s almost immediate success and popularity, it was acquired by technology giant Yahoo! Inc. JavaScript is required to view this site. Its where your interests connect you with your people. ![]() (Also: 72,000 is relatively tiny considering Tumblr's 90 million blog army.Tumblr is a New York-based internet platform, part microblog, part social network, which was created by web developers David Karp and Marco Arment and launched in 2007. Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. Kara Swisher at All Things D notes that this isn't such "an uncommon occurrence," as some Posterous users fled when Twitter bought it, and Instagrammers threw a similar hissy fit when the photo service joined Facebook. In fact, when news of the Yahoo deal broke Sunday, WordPress founder Matt Mullenweg said that imports from Tumblr to his service went from a typical 400 to 600 a day to 72,000 overnight. A few samples quickly nabbed from the Tumblr dashboard: So far, Tumblr users seem less than thrilled by the acquisition. Although the two companies apparently share "a vision for Tumblr's business that doesn't compromise the community and product we love," Karp writes, Tumblr users are worried about Yahoo's iffy track record with big acquisitions, including GeoCities (which was shut down for good in 2009) and Flickr (a once-beloved photo service that is inexplicably still trying to rebuild). For Tumblr? The benefits - other than access to Yahoo's deep pockets and resources - are less obvious. ![]()
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